2016 initiated with exciting news from the beacon world. Rite Aid arranges beacons to more than 4500 locations, while Verifone starts to use in their PoS the Footmarks beacons and Mobiquity is expanding further their beacon network. This is a Beacon year.
Nevertheless, the misconceptions are also common, spread by the media about the beacons use and proximity marketing.
Here are top 5 misconceptions:
Beacons track me everywhere
This is the most common of all. First, beacons cannot track and they only broadcast a signal picked by an app or broadcast a URL directly to the phone. The beacon and the device interaction takes place at the app level, such that you have to opt-in to permit beacon interactions. In case you decide not to opt-in, there is no tracking or interaction. As you believe an app vendor and the beacon interactions takes place for a value, locating the location of your device is possible. Bear in mind that to receive contextual messages, you may use navigation services or any beacon feature as it is important to know the location of the device. To be precise, you are in charge to interact with beacons.
Beacons are used for push notifications
It is not entirely wrong, but the fact is true that iBeacon was released and some companies began using beacons to overload customers with notifications that eventually ends in hurting the customer experience. The proximity industry, fortunately, is now increasing with data driven applications and the beacons are left free to explore other areas in proximity.
App is essential to use beacons
There are two beacon types and if you do not want to use the app use the Eddystone URL, known for the Physical web beacon protocol. Besides, greeting your customers with beacons is not considered now the optimal way.
However, this concept may change soon. The URL support for beacons is currently at a basic level and is not supported on Android, hence there is frictionless experience. But the URL beacon support may be available for Android in Chrome in 2016 Q2 is anticipated. Secondly, Google creates native URL beacon support for Android OS, so that there is the potential to make user experience less frictionless.
iBeacon works on iOS and Eddystone on Android only
This is also a wrong conception. iBeacons work on android with a light difference. It wakes up apps on iOS device. On the other hand, on Android, you may have the app open or it should be running in the background. Using iBeacons on Andriod is a bit different, but it can be used.
Eddystone is appropriate for both platforms, but requires additional advantage that may cost iBeacon the standard title of the industry.
|But there are rumours that URL beacon support will be released in Chrome for Android in Q2 2016.Secondly, when Google develops native … As iBeacon, Eddystone is compatible with both platforms, butwith an added advantage that could cost iBeacon the title of the industry standard.
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